The Wheatbelt is so called because of its extensive agricultural industry. The region is the primary producer of cereal crops in the state and contributes other agricultural products such as canola, olives, vegetables, wine grapes, honey, citrus fruits and livestock.
Whilst agriculture remains the dominant industry, the economy of the region is also supported by mining, commerce, retail, manufacturing, fishing and tourism.
The natural and cultural attributes of the region make it extremely versatile in tourism service and product offerings.
Support for local government, business and communities is required to capitalise on the opportunities presented by the regional, state, national and international tourist sectors. A collaboration model across 42 shires is required.
A ‘Wander the Wheatbelt’ online platform is being investigated with short term opportunities to boost tourism.